Get early access FOOD & DRINKS FOR EVERYDAY DISCOVERY
Fruit-forward sips. A whole new crunch. A snack worth slowing down for.
Discover drink mixes, freeze-dried fruit and fruit bars inspired by remarkable ingredients and the places they come from.
Coming soon to the U.S.
Three ways into the Rootsie world
Something to sip. Something to crunch. Something to take along.
COMING SOON01 / MIX & SIP
Mango Chili Lime, Minty Jamun and Guava Chili. Discover a new personality for your glass.
Explore
COMING SOON02 / CRUNCH & DISCOVER
Kesar Mango, Jamun and Chikoo. Meet familiar favorites and unexpected fruit in a new texture.
Explore
COMING SOON03 / SNACK & GO
Mango chili and guava chili inspiration for little breaks and everyday adventures.
ExploreThe Rootsie standard
Good food starts with the ingredients. Get to know what goes into each product and why it belongs there.
Variety, place and processing give ingredients their character. Discover the stories behind the flavors.
Bright flavors. Useful formats. A little curiosity. Food should be something you look forward to.
THE FREEZE-DRIED FRUIT COLLECTION · COMING SOON
Discover Kesar Mango, Jamun and Chikoo in our upcoming freeze-dried fruit collection.
Sweet, aromatic mango character.
Keep me posted
A bold, tangy fruit to discover.
Keep me posted
Mellow sweetness with caramel-like character.
Keep me posted
THE FRUIT BAR COLLECTION · COMING SOON
A fruit-forward break, wherever the day takes you.
Explore a bolder side of fruit with mango chili and guava chili flavors. Something new for your everyday snack rotation.
Follow the first batchTHE DRINK MIX COLLECTION · COMING SOON
Start with the one that sounds like you. Each flavor has its own personality.
COMING SOONSweet · citrusy · warming
Golden mango. Bright lime. A little heat.
Meet the flavor
COMING SOONTangy · fruity · refreshing
Tangy purple fruit meets a refreshing minty twist.
Meet the flavor
COMING SOONTropical · fragrant · spicy
Fragrant tropical guava with a playful chili kick.
Meet the flavorMake room for a little flavor
A refreshing pause, a catch-up with friends, or a new way to make your glass your own.
Think bright fruit, plenty of ice and your favorite glass. A new inspiration for the afternoon pause.
Put fruit-forward mocktails on the table. Let everyone discover their kind of sweet, tangy or spicy.
Already know mango? Meet jamun: a deep-purple fruit with a distinctive tangy character.
Explore serving inspiration now. Product-specific mixing directions will be available at launch.
The origin atlas
Choose an ingredient or tap a map marker. Discover the region, craft and details behind its story.
Pampore, Kashmir
Marayoor, Kerala
Shangpung / Jaintia Hills
Gir–Junagadh, Gujarat
Ratnagiri / Konkan
Map by AshwiniKalantri, based on Uwe Dedering, updated by NordNordWest. Wikimedia Commons · CC BY-SA 3.0. Interactive markers added by Rootsie Pure.
Pampore region, Kashmir
DISCOVERY 1 / 3
The spice is made from just three red stigmas in each saffron crocus flower. The purple petals are not the saffron.
Source: University of California Agriculture & Natural ResourcesDISCOVERY 2 / 3
Pampore’s saffron fields are associated with karewa lands. The same growing landscape also extends into Kakapora and Pulwama.
Source: Pulwama District AdministrationDISCOVERY 3 / 3
Saffron grows from corms. After flowering, its leaves help feed the corm and the new baby corms developing beneath the soil.
Source: University of California Agriculture & Natural ResourcesMarayoor, Kerala
DISCOVERY 1 / 3
Traditional Marayoor jaggery is made by concentrating sugarcane juice into dark brown balls. Kerala Tourism highlights the craft practiced in units beside the sugarcane farms.
Source: Kerala TourismDISCOVERY 2 / 3
Marayoor lies in a rain-shadow area near the Tamil Nadu border. Its sugarcane farms are part of a landscape also known for natural sandalwood forests.
Source: Kerala TourismDISCOVERY 3 / 3
The same region is home to muniyaras, ancient dolmen structures. Marayoor’s ingredient story sits alongside a much older cultural landscape.
Source: Kerala TourismLakadong, West Jaintia Hills, Meghalaya
DISCOVERY 1 / 3
Lakadong is one of several distinct turmeric varieties from the Jaintia Hills. Laskein and Ladaw have their own identities too.
Source: Meghalaya Department of Agriculture: Mission LakadongDISCOVERY 2 / 3
The Meghalaya agriculture department identifies the Nongbah–Shangpung belt of Jaintia Hills as a concentration of Lakadong cultivation.
Source: Meghalaya Department of AgricultureDISCOVERY 3 / 3
Turmeric is grown from rhizomes, underground stems. Meghalaya’s Lakadong mission describes multiplication using small rhizome pieces with a single bud.
Source: Meghalaya Department of Agriculture: Mission LakadongGir–Junagadh region, Gujarat
DISCOVERY 1 / 3
APEDA links the name Kesar to the saffron color of its pulp. The variety is closely associated with Gujarat’s Junagadh region.
Source: APEDADISCOVERY 2 / 3
ICAR identifies Gir Kesar with the Junagadh region around Gir Forest. Place is part of this mango’s identity, alongside its taste and aroma.
Source: ICAR: Indian HorticultureDISCOVERY 3 / 3
Gir Kesar and Marathwada Kesar have distinct regional identities: one associated with Gujarat, the other with Maharashtra’s Marathwada region.
Source: ICAR: Indian HorticultureRatnagiri & the Konkan coast, Maharashtra
DISCOVERY 1 / 3
Alphonso’s regional identity spans Palghar, Thane, Raigad, Ratnagiri and Sindhudurg. Ratnagiri is one place in a broader Konkan story.
Source: ICAR: Indian HorticultureDISCOVERY 2 / 3
ICAR describes Alphonso’s pulp as firm but melting, with a soft, fiberless texture and a balance of sweetness and acidity.
Source: ICAR: Indian HorticultureDISCOVERY 3 / 3
ICAR identifies stone and softwood grafting as suitable mango propagation methods for Konkan and other coastal regions. The next orchard starts with skilled nursery work.
Source: ICAR: Indian HorticultureOUR STORY
We believe discovering something delicious should also bring you closer to the ingredients behind it.
Rootsie Pure brings a curiosity for India’s ingredient traditions to everyday food and drinks in the U.S. Thoughtful ingredients, modern flavors and stories worth sharing. That’s where we begin.
BEFORE YOUR FIRST DISCOVERY
Rootsie Pure is coming soon. Join early access to hear when our first products are available.
You’ll find full ingredient lists, allergen information and serving directions on each product page when ordering opens.
Sparkling water and mocktails are at the heart of our drink-mix collection. You don’t need alcohol to enjoy a flavorful sip.
For us, it means thoughtful ingredient selection and clear information about what goes into your food.
Our first launch is planned for the U.S. Join early access for availability and delivery updates.
A place at the table
Be first to discover new flavors, ingredient stories and launch updates.